The dichotomy between Brand & Product communication within the financial category
Financial category communication seems to have a prevailing trend where brand communication says one thing while product communication says another. Generally a conflict between the emotional and the rational. Some of the top Financial Institution Brands tend to make claims
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How Marketing Can Be the Hero and not the Handmaiden to The Anti-Heroes Of The Digital Age
If there is one book you read every year in your quest for enlightenment I strongly suggest that it be “The Age of Surveillance Capitalism” by Shoshana Zuboff, a Professor emerita at Harvard. I agree with the assessment of Tom Peter